How To Get Restaurant Cleaning Contracts

Restaurants require consistent and thorough cleaning to meet health and safety regulations. With high foot traffic, food preparation areas, and strict hygiene standards, restaurant owners and managers are always looking for reliable cleaning services. Winning restaurant cleaning contracts can provide your business with steady income and long-term clients.

Cold outreach—through emails and calls—is one of the most effective ways to land cleaning contracts. In this guide, we’ll cover how to use cold emails and calls to secure restaurant cleaning jobs, along with additional methods like networking, online directories, and social media marketing.

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Cold Email Strategy for Restaurant Cleaning Contracts

Cold emailing is an effective way to reach restaurant owners and managers without being intrusive. A well-crafted email can grab their attention, showcase your cleaning services, and encourage them to take action.

1. How to Build a Targeted Email List

Before sending emails, you need a list of restaurants that may need your services. Here’s how to build it:

• Identify the Right Restaurants – Focus on high-traffic restaurants, franchises, and local eateries that require frequent deep cleaning.
• Find Decision-Makers – Look for restaurant owners, general managers, or facility managers. Use LinkedIn, restaurant websites, or business directories like Yelp.
• Use Lead Generation Tools – Platforms like Hunter.io, Apollo.io, and Snov.io can help you find verified restaurant email addresses.

2. Writing an Effective Cold Email

Your email should be short, professional, and persuasive. Here’s a structure that works:

• Subject Line: Keep it short and engaging. Examples:
  • “Keeping [Restaurant Name] Spotless – Let’s Talk”
  • “Quick Question About Your Restaurant Cleaning Needs”
  • “Reliable Cleaning Services for [Restaurant Name]”
• Body:
  • Personalization: Mention the restaurant’s name or a specific need.
  • Introduction: Briefly introduce your company and services.
  • Value Proposition: Explain how your services help them maintain a clean and compliant space.
  • Call to Action (CTA): Ask for a quick call or a meeting to discuss their cleaning needs.

Example Cold Email for Restaurant Cleaning Services:

Subject: Reliable Cleaning Services for [Restaurant Name]

Hi [First Name],

I’m Mehedi from JanitorPBO, near [Restaurant City] And, I hope you’re doing well. I wanted to reach out because we specialize in providing professional cleaning services for restaurants like [Restaurant Name]. Our team ensures spotless kitchens, dining areas, and restrooms to meet health code requirements and keep customers happy.

Are you currently satisfied with your cleaning provider? We’d love to offer a free assessment or trial service to show how we can help. Let me know if you’d be open to a quick call to discuss this further.

Best,
[Your Name]
[Your Cleaning Business Name]

3. Following Up for Better Response Rates

Most restaurant managers won’t respond to the first email, so follow-ups are crucial:

• First Follow-Up (3–4 Days Later): A simple reminder about your previous email.
• Second Follow-Up (1 Week Later): Offer a free trial or a limited-time discount.
• Final Follow-Up (2 Weeks Later): A short email asking if they’d like to connect in the future.

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Cold Calling to Win Restaurant Cleaning Contracts

Cold calling is a direct and effective way to secure restaurant cleaning contracts. Speaking to restaurant owners or managers allows you to address their concerns in real time and position your services as a solution to their cleaning needs.

1. Best Practices for Cold Calling

• Call at the Right Time – The best times to call restaurants are:
  • Between 9–11 AM (before lunch rush)
  • Between 2–4 PM (after lunch but before dinner prep)
• Get Past the Gatekeeper – If a receptionist answers, politely ask for the owner or general manager. Example:
  • “Hi, I’d like to speak with the manager regarding your restaurant’s cleaning services.”
• Be Direct and Confident – Avoid long introductions. Get straight to the point.
• Handle Objections Professionally – If they say, “We already have a cleaner,” ask if they’re happy with the service. If they mention budget concerns, highlight your flexible pricing.
• Follow Up After the Call – If they ask for more details, send a follow-up email right away. If they say “maybe later,” ask for a better time to reconnect.

2. Sample Cold Call Script

Restaurant Manager: Hello, this is [Manager’s Name] from [Restaurant Name].

You: Hi [Manager’s Name], my name is [Your Name] from [Your Cleaning Business]. I wanted to ask—how are you currently handling your restaurant cleaning?

Manager: We already have a cleaning service.

You: That’s great! Many restaurants do, but we’ve helped businesses like yours improve their cleaning quality and save on costs. Would you be open to a quick chat to see how we compare?

3. Handling Common Objections

• “We already have a cleaning company.”
  • “That’s great! How satisfied are you with their service? We offer a free cleaning trial so you can compare.”
• “We don’t have the budget.”
  • “We offer affordable plans tailored to different budgets. Would you be open to a free quote?”
• “We do our cleaning in-house.”
  • “That makes sense! But deep cleaning is time-consuming—our services can help your staff focus on food service while we handle the rest.”

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Other Ways to Get Restaurant Cleaning Contracts

1. Networking and Referrals

• Ask Existing Clients for Referrals – Offer discounts for successful referrals.
• Join Restaurant Associations – Connect with decision-makers through industry groups.
• Partner with Food Suppliers – Work with restaurant supply companies for mutual referrals.

2. Using Online Directories and Job Boards

• Google My Business – Keep your profile updated.
• Yelp, Angi, and Thumbtack – List your services on these platforms.
• JanitorHUB – A job board where businesses post cleaning service requests.

3. Leveraging Social Media for Outreach

• LinkedIn – Connect with restaurant owners and managers.
• Facebook & Instagram Ads – Target local businesses with service ads.
• Testimonials & Before/After Photos – Use social proof to attract new clients.

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Conclusion

Cold emailing and cold calling are powerful tools for securing restaurant cleaning contracts. Combine them with networking, online directories like JanitorHUB, and social media marketing for better results. If you need to get a restaurant cleaning contract quickly, first contact JanitorBPO to explore available opportunities.

Start applying these strategies today and watch your cleaning business grow! 🚀