How To Get Cleaning Contracts With Apartments

Apartment complexes and multi-family buildings require regular cleaning services for common areas, vacant units, and move-in/move-out cleanings. Property managers and landlords are always looking for reliable cleaning companies to maintain a clean and welcoming environment for residents. Securing apartment cleaning contracts can provide your business with steady work and long-term clients.

Cold outreach—through emails and calls—is one of the most effective ways to land these contracts. In this guide, we’ll cover how to use cold emails and calls to secure apartment cleaning jobs, along with additional methods like networking, bidding on contracts, and leveraging online directories.

---

Cold Email Strategy for Apartment Cleaning Contracts

Cold emailing is an effective way to reach property managers, landlords, and apartment complex owners. A well-crafted email can grab their attention, showcase your cleaning services, and encourage them to take action.

1. How to Build a Targeted Email List

Before sending emails, you need a list of potential clients. Here’s how to build it:

• Identify Your Target Clients – Focus on property management companies, apartment complexes, real estate investors, and landlords who manage multiple units.
• Find Decision-Makers – Look for property managers, leasing office managers, and maintenance supervisors. Use LinkedIn, property management websites, and business directories.
• Use Lead Generation Tools – Tools like Hunter.io, Apollo.io, and Snov.io can help you find verified business emails.

2. Writing an Effective Cold Email

Your email should be short, professional, and value-driven. Use this structure:

• Subject Line: Keep it short and relevant. Examples:
  • “Reliable Cleaning Services for [Apartment Complex Name]”
  • “Helping [Property Management Company] Keep Apartments Spotless”
  • “Move-Out Cleaning Services for Your Apartment Complex”
• Body:
  • Personalization: Mention the property name or a specific need.
  • Introduction: Briefly introduce your company and services.
  • Value Proposition: Explain how your services help them save time, reduce tenant complaints, and maintain a clean property.
  • Call to Action (CTA): Ask for a quick call or meeting to discuss their cleaning needs.

Example Cold Email for Apartment Cleaning Contracts:

Subject: Reliable Cleaning Services for [Apartment Complex Name]

Hi [First Name],

I hope you’re doing well. I’m reaching out because we specialize in professional apartment cleaning services for properties like [Apartment Complex Name]. We help property managers maintain clean and well-kept common areas and offer move-in/move-out cleaning for tenants.

Are you currently satisfied with your cleaning provider? We’d love to offer a free assessment or trial service to show how we can help. Let me know if you’d be open to a quick call to discuss this further.

Best,
[Your Name]
[Your Cleaning Business Name]
[Phone Number]
[Website]

3. Following Up for Better Response Rates

Most property managers won’t respond to the first email, so follow-ups are essential:

• First Follow-Up (3–4 Days Later): A brief reminder about your previous email.
• Second Follow-Up (1 Week Later): Offer a free trial or a limited-time discount.
• Final Follow-Up (2 Weeks Later): A short email asking if they’d like to connect in the future.

---

Cold Calling to Win Apartment Cleaning Contracts

Cold calling is one of the fastest ways to connect with property managers and landlords. A well-structured call allows you to introduce your services, address concerns, and secure a meeting or contract.

1. Best Practices for Cold Calling

• Call at the Right Time – The best times to call property managers are:
  • Between 9–11 AM (before their day gets too busy)
  • Between 2–4 PM (after lunch but before the end of the workday)
• Get Past the Gatekeeper – If a receptionist or assistant answers, politely ask for the property manager. Example:
  • “Hi, I’d like to speak with the property manager regarding your apartment cleaning services.”
• Be Direct and Confident – Keep your introduction short and get to the point quickly.
• Handle Objections Professionally – If they say, “We already have a cleaner,” ask if they’re happy with the service. If they mention budget concerns, highlight your competitive pricing or a free trial.
• Follow Up After the Call – If they request more details, send a follow-up email immediately. If they say “maybe later,” ask for a better time to reconnect.

2. Sample Cold Call Script

Property Manager: Hello, this is [Manager’s Name] from [Apartment Complex Name].

You: Hi [Manager’s Name], my name is [Your Name] from [Your Cleaning Business]. I wanted to ask—how are you currently handling your apartment cleaning services?

Manager: We already have a cleaning company.

You: That’s great! Many properties do, but we’ve helped other apartment complexes improve their cleaning quality and reduce costs. Would you be open to a quick chat to see how we compare?

3. Handling Common Objections

• “We already have a cleaning company.”
  • “That’s great! How satisfied are you with their service? We offer a free cleaning trial so you can compare.”
• “We don’t have the budget.”
  • “We offer flexible pricing to fit different budgets. Would you be open to a free quote?”
• “We handle cleaning in-house.”
  • “That makes sense! But deep cleaning can be time-consuming—our services can help your staff focus on other priorities while we handle the cleaning.”

---

Other Ways to Get Apartment Cleaning Contracts

1. Networking and Referrals

• Ask Existing Clients for Referrals – Offer incentives for successful referrals.
• Join Real Estate & Property Management Groups – Connect with decision-makers in industry groups.
• Partner with Property Maintenance Companies – Work with contractors who manage apartment complexes.

2. Bidding on Contracts with Property Management Companies

• Identify Property Management Firms – Look for companies that manage multiple apartment buildings.
• Prepare a Competitive Proposal – Offer flexible pricing and customized service plans.
• Follow Up – Confirm they received your bid and answer any questions.

3. Using Online Directories and Job Boards

• Google My Business, Yelp, Angi, JanitorHUB – List your business where property managers search for cleaning services.

---

Conclusion

Cold emailing and cold calling are powerful tools for securing apartment cleaning contracts. Combine them with networking, contract bidding, and online directories to maximize your opportunities. If you need to get an apartment cleaning contract quickly, first contact JanitorBPO to explore available opportunities.

Start implementing these strategies today and grow your cleaning business! 🚀